Events have a crucial situate in the loop of human associations. It is an assiduous progression which keeps caught us up in one incident or another. We all crave to be a fraction of new advancements and we fancy sharing our triumphs sometimes our regrets with the common public as well as those whom we consider our close friends. Events always have got very close associations of Indian society from cradle to the graveyard.
Event management is an alluring and exhilarating occupation which demands a lot of commitment and vigor. As the name put forward, it means conceptualizing, planning, organizing and finally executing an event. The event could be of any type – musical show, concert, exhibition, product launching etc. Hence, the magnitude of understanding business event planning will always remain on the top of the schema for becoming a successful showman and an event planning expert.
Event Management is high-speed catching up as a hot career alternative because of the elements of the glitz, glamour, flamboyance and style associated with important social and corporate events due to the mounting in retail and marketing sectors. The new gush in the number of events being conducted has made Event Management a rewarding industry. More than ever mega events like IPL, Asian Games, Common Wealth Games, Olympics etc., depend exclusively on Event Management Organisation. Thus Efficient and well trained Event Managers are in great demand all over the world.
It has also become the most cherished form of marketing. It is a restricted activity aimed at the target audience. It is also called ‘experiential marketing’, or ‘niche marketing’, where the situation is proscribed to suit the needs of the product or the show being showcased.
The Essentials of Event Management program: It is idyllic for professionals whose responsibilities include occasionally or regularly coordinating events. Whether an administrative assistant or entrepreneur, if you are required to plan and coordinate an event, this course of instruction would be of immense help useful to you today and latently expand your career opportunities in the future.
Skills, Interests and Qualities:
Enthusiasm, Motivation, and a positive Attitude:

Team Building and Team Learning Skills.

A high level attention to detail.

A creative approach to problem-solving skills.

The ability to work under pressure and meet tight deadlines.

Excellent communication and People Skills.

Commanding Organization skills and the ability to carry out a number of tasks at the same time.

Budget awareness and control.

Administration and IT skills.

An ability to focus on the customer.

Courses: An aspirant opting for diploma in event management course is required to clear 10+2 course in any discipline. But for a post graduate diploma bachelor’s degree in any discipline is a must. However, to become an event manager in a reputed firm or company one must have an MBA degree. This course is designed to provide insight into planning, production and execution of televised entertainment events. Programme delves into all aspects of event management and equips participants with knowledge and skills necessary to comprehend and employ elements of an event, plan and design events, manage artistes, market & package, and understand event production. Students get introduced to television production and learn project management from the beginning including creation, execution and closure of the event. Lectures for this programme are facilitated by expert faculty and other eminent personalities who are star performers and celebrities in their respective fields. This course aims to provide participants with real life leanings by focusing primarily on the practical intricacies of televised event management and production.
Course Content: Normally subjects include Introduction to Corporate Events & Brand Launch, Introduction to Luxury Brands, and Introduction to Luxury Brands.
Luxury – The Differentiator

Experiential Positioning of a Brand.

Corporate Identity
Experience Management
Fashion Shows
Understanding the Elements
Creating a Project Report
Creative Design Development
Event Elements
Event Production
Logistic & Planning
Event Execution
Event Wrap Up

The subjects mentioned above are taught by relevant Industry Experts.

Responsibilities: An Event manager is accountable for designing the basic framework, marketing, hunting for sponsors, working on the logistics, locating the site, destinations, hiring performers, books the artistes arranges for transport, accommodation for different people. He/she must be able to plan and finalize every aspect of the event.
Jobs and Trendy Career Choices in the Industry: After the course there will be ample of opportunities, One might work as Event Supervisor or Event Excecutive.These people will be able to conduct, coordinate organize and implement events like, Fashion and Celebrity Shows, Film Awards, Celebrity Promotions, Road Shows, Music Concerts, Company Conferences, Corporate Seminars, Workshops, Exhibitions, Wedding Celebrations, birthday parties, Theme Parties, Product launching, Organizing Parties.
Career Homes and Market Watch: Television Channels like Zee TV, CNBC etc. Reputed Organisations like PerceptDMark(Mumbai),Wizcrraft(Mumbai), Cox and Kings(London and Bengaluru) DNA Network Pvt Ltd(Bengaluru),SITA(Bengaluru),E-factor Entertainment Pvt. Limited (Noida), Sercon(New Delhi) Tafcon(New Delhi), Travel Corporations of India Ltd( NCR Delhi). Fountainhead Transmedia(New York), LIQUID SPACE Entertainment Transmedia(New York), ACME Events India (Bengaluru), Event Source Ltd (Bengaluru), Event-U-All(Bengaluru), Greenstone Entertainment(Bengaluru) ,Snap Events(Bengaluru), Fusion Events (Bangaluru). Company like Lakeme,Media and advertisement Houses, Tourism Sectors, Films and Serial production houses, hotel industries,Tourism,corporate sectors,BPOs,News Paper Houses, Fashion Industries. Hanmer and Partner ,Acme Events India,Design Net Advertising ,ebuzz etc.

Promising Event Management Institutes of India: Many of the B-schools are running Event Management courses all over India. Some of the reputed Institutes are National Institute of Event Management,Mumbai,Amity Institute of Event Management(New Delhi),Apeejay Institute of Event Management,New Delhi,Gems B schools, Bengaluru,National Academy of Event Management and Development Ahmedabad.
A confident and able event manager can also work as a consultant in reputed organizations and can work independently.
Compensation:The average salary for an Event Manager is Rs 358,371 per year. Experience strongly influences income for this job. Most people with this job move on to other positions after 10 years in this career.Event Management jobs for freshers in India pay handsomely. A fresher can expect anywhere between Rs 3.3 lakh to Rs 5 lakh per annum for a start in the event anagement field. This is a lucrative field in which high performers are paid handsomely. A degree always helps. However proven go-getters with a wealth of experience can demand a salary anywhere between Rs 6 lakh to Rs 12 lakh.
There are three different ways that an event manager can work.

  1. One can work as an event manager in an event management company.
  2. Take up the job as a consultant with any such company.
  3. A third way is to work independently.

Dr. Gireesh Yaralakattimath
Assistant Professor and Mentor
Career Counselor for MBA students at Post Graduation Department of Management Studies and Research Center.
Siddaganga Institute of Technology Tumakuru. Karnataka, India- 572103.
E-Mail ID: , Phone number: 9663081501

Prof. Sunil Kumar R. Hiremath
Assistant Professor, Operations at DVHIMSR
Dr.D Veerendra Heggade Institute of Management Studies and Research
JSS Campus, Vidyagiri Dharwad.Karnataka , India -580004
Phone number: 99459 03072


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